Level 3 Communications, Inc. (NASDAQ: LVLT) today announced that it has been selected again by VERSUS, the exclusive television home of the Tour de France in the U.S., to be the online and mobile content delivery provider for the 2010 edition of the race. This year marks the second consecutive year that Level 3 will partner with VERSUS to stream live Tour de France content to online audiences via the Tour Tracker on www.VERSUS.com and the first year the content is available via iPhone.
The Tour de France begins on Saturday, July 3, and live streaming content will be available to U.S. and Canadian viewers in high-definition (HD) for live and on-demand online and iPhone viewing on a subscription basis.
Throughout all 21 phases of the three-week race, Level 3 will downlink the live Tour de France signal to one of its teleports in the U.S. Level 3 will then immediately backhaul that signal to several drop points around the country where it will be simultaneously encoded into multiple streaming delivery formats. Once encoded, the live streams will be pushed to the Level 3 CDN for delivery in real-time to cycling fans in the U.S. and Canada who subscribe to the Tour Tracker on www.VERSUS.com.
With the Tour Tracker race fans will see live, commercial-free HD video of the race as well as real-time GPS tracking of the peloton and break-aways during each stage of the race. Subscribers will also have access to daily updates with standings for each classification and complete, uncut stage videos and photos from each stage.
“At Level 3, we understand that successful online event delivery is about far more than carrying a video feed to a website, and our continued relationship with VERSUS is a direct result of that understanding,” said Peter Neill, senior vice president of Content Markets at Level 3. “We provide end-to-end delivery solutions that manage the signal from creation to consumption, which allows us to optimize the process every step of the way and provide a seamless experience for both the broadcaster and the end-user.”
By providing services specifically designed to manage the process of live event delivery effectively, Level 3 makes it easier for broadcasters and other content providers to share event content via the Web or connected devices with new audiences. For more information on Level 3’s media delivery services, visit www.Level3delivers.com.
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