UCN announced the appointment of Rudy Vidal to the role of Executive Vice President and Chief Customer Officer. Vidal, 46, joins UCN following a 25-year career at Panasonic of America, a major consumer electronics company based in Secaucus, N.J. In his new role, Vidal will be responsible for strategy, product, marketing and service for UCN’s inContact® product suite.

“I am extremely excited to have Rudy join our executive leadership team,” said Paul Jarman, CEO of UCN. “We will benefit immensely from his vast experience and proven record of customer service advocacy at Panasonic, and this new organizational role will help us maintain our leadership position and to aggressively pursue new growth opportunities.”
Vidal most recently served as director of extreme customer service (XCS) at Panasonic, where he developed a corporate-wide initiative to address the challenge of differentiation in a commoditized market. Vidal’s solution sets provide a systematic approach to developing brand differentiation and loyalty, quantifying the relationship between customer satisfaction and incremental revenue, and creating clear competitive advantage through the creation of a self-sustainable customer centric corporate culture.

Development of and success in his XCS division was prompted by Vidal’s comprehensive understanding of business as a result of daily environment in the C-level suite as Director of Strategic Corporate Planning for seven years. Previously, Vidal cultivated well-rounded business acumen with circuits as head of sales, marketing, service planning, and most recently, head of enterprise sales for Panasonic North America.Vidal has lectured on the value and methodologies of customer centricity in business school environments including Wharton School of Management at University of Pennsylvania, Massachusetts Institute of Technology and Kean University. Additionally, Vidal developed and oversaw initiatives regarding managing paradigm shifts in the public educational system for the Urban Superintendent Organization of America.

About UCN, Inc.
UCN (NASDAQ: UCNN) is the leading provider of all-in-one, off-premises contact handling services that improve the customer contact experience and the productivity of those handling the contacts. InContact® includes an integrated suite of core contact handling applications, including contact routing, interactive menus, database integration, automated surveys and scoring analysis, reporting, monitoring, recording, administration and workforce scheduling and forecasting applications. InControl™ is a unique, rapid application development tool that enables inContact customers to develop highly flexible, customized business contact handling processes in record time. To learn more about UCN, visit www.ucn.net.

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