AT&T and Road America Rolls Out New Location-Based Emergency Roadside Assistance Offering

Mobile location technology is playing a new role in the evolution of emergency roadside assistance, thanks to an innovative location-based solution developed by AT&T and Road America, a leading roadside assistance service provider.

Previously, most drivers needed to have GPS units installed in their cars to be located in the event of an accident or roadside breakdown, but a new solution offered by Road America is bringing this important safety feature to any basic cell, landline or smartphone on any network.

Using AT&T Location Information Services, Road America has developed LocateMe Service