Cisco today introduced technology advancements for the Cisco® Digital Media System (DMS) that will help organizations enhance their customers’ experiences, facilitate learning and improve employee productivity. As part of its industry-leading suite of digital media products and services, Cisco unveiled an interactive application, called Enterprise TV, a number of major advancements, including a new Cisco Digital Media Player 4400G and increased functionality for the company’s existing digital signage and desktop video applications
In the 18 months since it was launched, the Cisco Digital Media System has gained significant market traction, seeing strong success across financial services, retail, education, sports, entertainment, and other industries. It now supports the delivery of high-quality, dynamic digital media communications for more than 600 customers around the world.
The Cisco Digital Media System is a key component of Cisco’s business video strategy, which combines systems and services, using the network as the platform, to enable end-to-end, any-to-any video solutions that create powerful visual networking experiences.
"As the leading promoter of motorsports activities in the United States, we’re in the business of creating compelling experiences for thousands of racing fans," said Bob Shafto, director of information technology for International Speedway Corp. "With Cisco’s digital signage, our ability to reach those fans with more targeted visual communications is a significant opportunity. Utilizing digital media in a sports environment will provide us with more effective ways to increase revenues and have more intimate experiences with our fans." Continue reading Cisco Business Video