Telecom Master Agent
CRN Labels Telarus Among 180 Young Lions In The High Tech Jungle That Are Eating The Lunch Of the Big Fat Cats
Telarus, Inc., premier telecom master agent and creator of ShopforT1.com, ShopforEthernet.net, and VARNetwork.com, today announced it has been selected by Everything Channel as a CRN Emerging Tech vendor. CRN’s Emerging Tech list captures companies that are delivering high margins for solution providers with innovative and easy-to-use technology that undercuts industry giants.
Telarus gives its agents a competitive advantage in the marketplace by providing its nationwide agent network with real-time quotes for One Communications business-class DSL, T1, bonded-T1, integrated T1, and Ethernet 10 MB services. Continue reading Telarus Eating The Lunch Of the Big Fat Cats
Many solution providers like vars seem to struggle to keep up their revenue as their clients have less money to spend. This probably also goes for other types of business to business companies. What I hear often from vars is that their customers are postponing the so needed upgrade of their outdated phone system for example.
As revenue from the existing client base is going down, I see two obvious options:
- Grow your client base
- Find an alternative way to present your solution so that it makes financial sense to the current customer base
The first point, finding new clients, sounds pretty obvious but may be hard to accomplish as your fellow solution providers are trying to do the same. It is still very much worth the effort but you have to really come up with a unique selling point to distinct yourself from the competition.
The second point may seem even harder at first. When the capital expense of a new PBX phone system for example does not fit their budget, make it fit. Perhaps the customer is using an old technology and by presenting a phone system that can save them money on their telecom usage expense, it can suddenly start to make sense to upgrade. For example what if you present a VoIP based solution as SIP Trunking, if they had analogue phone lines until now this may be a significant cost saver. If they don’t have the capital, it may even still make financial sense to lease.
What does this have to do with Interdependence versus Independence?
It does not necessarily have anything to do with it but it may make things easier. Independence may be something that many business owners are actively perusing: becoming as independent as possible so that they have total control over their own business. They may fail to see the mutual benefit of interdependence.
Patrick Oborn, co-founder of Telarus, has written a great article about interdependence versus independence in regards to master agents. As we work with a lot of var partners, we found this to be an inspirational article and decided to show what interdependence can do for our var partners.
When a solution provider partners with a master agent, the relationship can only be truly successful if it is of mutual benefit. As with any relationship it is a two way street. Thus comes Interdependence, growing your business by growing each other’s business.
The relationship we are aiming for with our var partners is one of interdependense. We as carrier services consultants come across customers that have just ordered a new PRI circuit and they need a new PBX. Guess what, our var partner gets the opportunity. And that goes the other way as well: when our var partner has a client in need of a new T1 line, or any other carrier circuit – guess who he refers them to?
Besides sharing and referring leads between the interdependent companies (in this case the solution provider var and the carrier services consultant), the involved parties also grow their value proposition to the customer by offering a more complete solution. By partnering with a master agent, the var partner is able to offer carrier services without the hassle of dealing with all the carriers. The var partner grows their revenue this way, and he may be able to justify the new equipment purchase for his customer by comparing overall cost. The carrier consultant can even help by offering a circuit with a vendor that will amortize the equipment cost, so that there is less capital expense. And we as carrier services consultants are happy as well because this brings us more revenue.
True Interdependence is vital for a successful business partnership, don’t shy away from it.
If you want to learn more about our carrier services or our var partner program, how to set up such an interdependent relationship etc. feel free to contact us.
Telarus has been voted the Top Master Agent for 2008 by members of the Telecom Association. The award is the Association’s highest honor and is a direct result of votes cast by all eligible members of TA, including agents, vendors, and VARs – all of whom work full-time in the telecom industry.The TA Member’s Choice Award comes on the heals of the Gold 5-Star designation that Telarus received in the 2008 VARBusiness Magazine Partner Program Guide, a guide that acknowledges the commitment and strength of a vendor’s partner programs for its Channel resellers, IT integrators, and technology consultants.
Adam Edwards, president of Telarus at the 2008 Spring Channel Partners Expo
“I feel like we’ve won the Super Bowl and World Series, all in the span of one week” commented Adam Edwards, president of Telarus. “Many people have asked the secret to our recent success; as though Telarus became successful overnight. The fact is, we’ve been executing on our unique business model for well over 4 years, quietly attracting new partners and finding new customers both online and offline. Likewise, our agents work extremely hard and they are extremely loyal. We work as a team, not individuals, and we reward our team with new technology that allows them to process more orders in less and less time. It’s just that simple.”
Telarus was nominated for the TA Members Choice Award for Top Master Agent for the first time in 2006 and was awarded the President’s Choice Award for Innovation. After another year of double-digit growth, voting members of the Association finally gave Telarus the nod for the Top Master Agent award.
“On behalf of the Telecom Association I’d like to congratulate Telarus and the other candidates for an outstanding vote” added Dan Baldwin, president of the Telecom Association. “Telarus has always been a peculiar entity because they attract business through affiliates and then distribute such leads to their agents – a model many inside the telecom industry thought would never work. Kudos to Telarus for not following the status quo and for becoming the newest winner of the top Master Agent category.”
“Winning this award is a major coup for Telarus” said Lance Akins, VP of Sales. “It shows just how committed we are to our agent’s livelihoods. We really do lose sleep over how to help them become more successful and they return the favor by leveraging our technology to increase their own productivity. We hope that this award will increase public awareness that there is a master agent who can write software, integrate with all of its carriers for real-time quotes, deliver internet leads to its agents, and wire accurate commissions on-time each and every month.”
About the Telecom Association
Originally founded in 1995, TA is a membership organization for telecom agents, channel partners and vendors that provide the telecom and technology business services. Of TA’s 2,000 members, about two-thirds are distributors and the rest are providers. TA collects, creates, publishes and distributes information and content that TA members need or desire to help make their businesses more efficient and profitable. To learn more visit http://www.telecomassociation.com/ or contact Dan Baldwin at 951-245-6877.
Telarus is a premier master agency who’s goal is to make agents more successful than they can be on their own or with any other master agency. Telarus provides is agents tools, automation, superior support, all in an atmosphere of cooperation and ethical community. Telarus drives warm leads to its agents and VARs through its web marketing portals which include: ShopforT1.com, ShopforEthernet.com, VARNetwork.com, and VARPartner.com.
PHONE+ magazine, a monthly publication of Virgo Publishing LLC for the telecommunications indirect sales channel, today announced the winners in its Top 15 Channel Managers and Top 50 Channel Programs contest. The results are published in the magazine’s first-ever Channel Program Guide special issue, available now at www.phoneplusmag.com/ebooks.
PHONE+ is very proud to honor the Top 15 Channel Managers. These telecom professionals were nominated by master agents, subagents and independent agents. The nominees’ names were placed on a ballot and voted on by PHONE+ readers and supporters. The winners are Jeff Balsewich, TNCI; Hilary Corno, TelePacific Communications; Suzanne Duda, PAETEC; Steve Ferrigno, One Communications; Manny Ferrufino, Qwest; Amir Hojjatnia, TelePacific Communications; David Luther, BCN Solutions Express; Ruth Morford, ACC Business; Mara Nursement, TNCI; Tara Purcell, AT&T; Brian Sheehan, AboveNet; Art Solares, First Communications; Melanie Sunahara, Global Crossing; Dan Szabo, Qwest; and William Tharp, XO Communications.
“PHONE+ is proud to honor these individuals. It is their hard work and dedication that makes the indirect channel a successful and well-oiled machine,” said Mike Saxby, group publisher for PHONE+.
Hundreds of companies submitted their channel program details in hopes of being recognized as a Top 50 Channel Program. Voted on by indirect sales partners, these communications suppliers — carriers, resellers, master agents and manufacturers — provide their agents with that extra something — extra attention, rapid quotes, sales training or special promotions — that makes agents want to do business with them.
PHONE+ congratulates the following Top 50 Channel Programs as selected by its readers: 5 Star Communications, ACC Business, AccuConference, AireSpring Communications, AT&T Inc., Avaya Inc., Bandwave Systems, Broadview Networks, Cavalier Telephone, Comstar Interactive, The Conference Group, Covad Communications, CTI Group (Holdings), Eastern IT Group LLC, Embarq, Excel Telecommunications, Granite Telecommunications, Hughes Network Systems LLC, InterCall, iTEMize Technologies, Level 3 Communications, McGraw Communications, McLeodUSA, MegaPath, MicroCorp Inc., NBS, New Edge Networks, NuVox Communications, Once Communications Corp., PAETEC, Pioneer Telephone, PowerNet Global Communications, Premiere Global Services, Qwest Communications, Samsung BCS, ShoreTel, Speakeasy, Sprint Nextel, TBI, Telarus Inc., Time Warner Cable Business Class, TMC Communications, TNCI, UCN Inc., US Signal Co., USA Digital Communication Inc., Verizon, Wholesale Carrier Services Inc., World Telecom Group, and XO Communications.
“PHONE+ is honored to bestow special recognition upon these standouts. Their support for the indirect channel, and gains in the telecom industry overall, are much appreciated and lauded,” Saxby said.
In addition to recognizing the Top 15 Channel Mangers and the Top 50 Channel Programs, the PHONE+ Channel Program Guide special issue includes articles that focus on the key traits of a successful channel program and master agency, how to sustain a healthy partner relationship, and the anatomy of an agent agreement. For more information, visit www.phoneplusmag.com.
About Virgo Publishing:
Virgo Publishing is a dynamic information services company specializing in communications through print and electronic media, trade shows and special events, education and training, and value-added business services. In general, each print magazine serves as a platform to create communities through the integration of publishing, events and the Web. For information, visit www.vpico.com.
PHONE+ magazine is the country’s leading publication for communication distribution channels. For more than two decades, PHONE+ has been the undisputed leader in providing news and analysis to alternate distribution channels serving the communications industry. It is the unrivaled resource for resellers, aggregators, agents, brokers, VARs, systems integrators, interconnects and dealers that provide network-based communications and computing services and associated CPE, applications and professional services.
PHONE+ has a companion Web site, www.phoneplusmag.com ; a weekly newsletter, PHONE+Line; an annual buyer’s guide; an annual Source Book and an annual Channel Program Guide; and it hosts regular Webinars.
It also hosts the Channel Partners Conference & Expo, the industry’s only event exclusively for the channel. The spring conference is set for March 10-12 at the Rio All-Suites Hotel & Casino in Las Vegas. For more information, visit www.channelpartnersconference.com.
Telarus, Inc. announced the introduction of BizPac into GeoQuote. BizPac, a voice and DSL package uniquely suited for growing businesses, joined the NuVox suite of products following its recent merger with FDN Communications. With the addition to GeoQuote, Telarus agents and customers will be able to run BizPac quotes and determine product availability in real-time.
“When NuVox originally announced their intention to merge with FDN, I was personally relieved,” commented Adam Edwards, president of Telarus. “At the time we were just about to sign with FDN just so we could get access to the BizPac solution in Georgia and Florida. Now that we have this offering through NuVox, and our agents have access to it using GeoQuote, we expect to gain traction quickly.”
“Today, more than ever before, growing businesses require quality communications services that give them a true advantage,
Telarus, Inc., premier telecom master agent